Go Beyond Sports drives to create an impact in the world of sports. The inspiration to lead this comes from Sonali’s passion for sports and desire to contribute to it. A small moment as a team owner in a local league turned into a bigger idea way back in 2017 and GBS was launched in 2019, with its impactful interviews hosted by Sonali and in conversation with players from all kinds of sports and level of achievements. The story continued as GBS was incubated as a promising start-up at the AIC centre NMIMS, Mumbai backed by the Niti Ayog until the pandemic hit in 2020. GBS has since continued to keep its online presence through digital content, online interviews, highlighting various sports and its players, and creating a platform to include everything connected to sports. Our story at GBS continues…


Sonali Gupta is tremendously energetic and passionate about sports and in building a culture for sports to flourish in our country . Having played and watched various games since childhood, she conveys it further still and wishes to contribute towards it. The coming of her endeavour into sports started as a group proprietor in a “throwball association for enabling ladies” in 2017 and from that point forward there has been no thinking back. She has taken her energy advances into establishing her organisation Magika Asteria Sportser LLP in 2019. She comes from a business family. She is additionally a creator, author, pageant winner, healer, expo victor and is socially dynamic towards supporting different causes. She currently plays and continues her own sporting journey through badminton, participating at the masters tournaments.

Accomplishments and Community Service:

2019 Winner – Ms. Bharat Icon Pageant, 2019

Winner of the Ms. Bharat Icon Pageant instituted with the spirit of celebrating women, highlighting all the different roles that they play alongside commemorating their accomplishments.

2018-21 Author “of love, life and everything in between” , “Happitude”

1st book is a poetry book with introspective questions and perspectives on life. 2nd book is a workbook. It focuses on the importance of embracing Happiness and Gratitude.

2019 (present) Social Impact Initiative

Have been working on donating sporting goods and equipment for different types of sports to villages across Maharashtra to introduce them to community sports.

2018 and 2019 Times of India ‘Power Woman’

Walked the ramp twice at the Times of India Fashion Week as a power woman

2021 Fit India Ambassador

Chosen the Fit India Ambassador for social outreach 2021-2022

2021 Ficci and Flo mention at #thegreater50 empowering women

Chosen as one of the women in sports, celebrating women and their stories of encouragement and inspirations.

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